My view, or lack of it.

Remember when?

Posted: December 12th, 2008 | Author: will | Filed under: Media | Tags: , | Comments Off

After seeing that a Renault ad made the top ten Christmas advertising turkeys, it got me thinking about their latest advert. Now have a think about these questions and clock up how many ‘yes’ answers you give:

  • Remember when you said girls had fleas?
  • Remember when you said you’d never get a mobile?
  • ..or a computer?
  • Remember when you said you’d never cut your hair?
  • ..or have kids?
  • Remember when you said you’d never buy a Renault?

Err… sorry but I’m really not down with you Renault. I scored a pathetic 1 out of 6. You’ll have to guess which one that is. The thing is that advertising should be all about appealing to your market by identifying the niches you need to serve but a straw poll tells me that only my Grandad would answer yes to all these questions.. if only he could remember that far back!

Ok, so another Renault ad slated but I did really like the music. However, after discovering that it was France’s Eurovision entry for 2008 I’m over it.

[youtube=http://uk.youtube.com/watch?v=rTthvxpzNDM]


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